Display, storage and till, resolved in the same piece. Glass, wood, aluminium and iron, finished to whatever the brand manual asks for.

Fine-watchmaking display case: glass edge, wood junction and lighting resolved to minimal tolerance.

The detail

It is looked at from thirty centimetres.

A display case is not judged like a cabinet: it is judged up close, lit and at eye level. The joint nobody notices in a wardrobe is visible here. The tolerance it is produced to is different, which is why fine watchmaking ends up setting the standard for everything else.

Inside a single piece there are things one supplier rarely makes together: the glass and its edge, the metal profile, the wood, the light and its wiring, the lock and the storage behind. All of it is produced at the same plant, so the fit is not discovered on installation day.

  • LightingIntegrated, wired before the piece is closed.
  • GlassToughened, with the edge worked to suit the view.
  • Storage and lockingDrawers, lock and stock, on the salesperson's side.
  • LevellingAdjustable: no shop floor is truly level.

The three pieces

Display cases, counters and wall units.

A store is almost always built from these three. Use, height and who stands on each side change, and so does the way they are produced.

Display case

The piece that displays and protects.

When the product is small and valuable, and has to be seen from outside without being within reach.

  • View: Four sides or against a wall, according to circulation.
  • Light: Overhead, side, or in the shelf itself.
  • Security: Toughened glass and key locking.

Counter

Where customers are served, paid and stock is kept.

When the piece has to take eight hours of daily use and still look like it did on day one.

  • Front: It is the brand's face: wood, lacquer or metal.
  • Top: Chosen for wear, not for colour.
  • Services: Cable runs for till, scanner and terminal.

Wall unit

The back of the store, with display and stock.

When display and storage have to share the same square metre, which is nearly always.

  • Modularity: Repeatable modules: a future opening is replicated.
  • Shelving: Adjustable, lit per shelf when the product asks for it.
  • Back panel: Clad in the same material as the wall.
Detail of a piece developed to order: profile, joint and finish resolved at the plant.

Special developments

When the piece does not exist.

A good part of what arrives is in no catalogue. A studio sends a section and it has to be resolved: which profile, which joint, how it is supported and how it gets through the shop door. That is where the craft comes in.

The order is always the same: the piece is developed, a prototype is built, it is approved, and only then produced. At the Facebook offices it was the doors and the profiles: there was no equivalent, so they were developed from scratch.

  • PrototypeThe first unit is approved before anything repeats.
  • Five materialsWood, aluminium, iron, glass and upholstery, at the same plant.
  • InstallationWith our own team, in whatever time window the space allows.

Questions

What we always get asked.

Do you make a single display case, or does the whole store have to be fitted out?

A single piece is possible. The norm is a complete store, but a standalone display case, a replacement counter or a unit for one specific opening are taken on just the same. What changes is the schedule, not the standard.

Do you work from a brand manual, or do you develop the design?

Both. When there is a manual, it is studied and production follows it. When there is none, a prototype store is developed and that approved unit becomes the reference for every one that follows.

Can a piece be replaced years after the opening?

Yes, when the piece came from us: the setting-out drawing and the finish specification are kept. That is what lets a store opened years ago receive a new unit that does not clash with the ones already there.

Can installation happen while the store stays open?

Yes. Everything is produced at the plant and on-site assembly happens in whatever time window the space can give, including nights or weekends. In shopping centres it is usually the only way.

How long does a custom display case take?

It depends on whether the piece is already developed or still has to be resolved. With the detail defined, it is produced and installed in weeks. When the piece is new, the prototype adds a stage that is counted separately and stated when quoting.

Do you also produce the flooring and panelling for the same store?

Yes, and it is usually why the enquiry arrives. Display cases, counters, panelling and wood flooring come from the same plant and are installed by the same team: there is one party responsible if something does not add up on site.

Next step

Two ways to start.

Have a detail that is only half resolved?

Send us the drawing, the section or a photo of the reference and we will tell you how it is produced: which profile, which joint and in what time frame. No commitment.

Send a detail

Is the project already defined?

Tell us what you need, with drawings or with an idea of the scale. We reply with a proposal and a delivery date committed against your opening.

Request a proposal