Produced at the plant
The store arrives assembled, not as loose parts.
Everything that can be resolved beforehand is: the fine fit, the lighting wired, the lock tested. What reaches the store has already worked once.
A brand does not order a hundred and fifty stores at once. It orders them one at a time, over twenty-five years, and each one has to come out like the last.
The first one
It is all decided in the pilot store.
Before anything is produced, the brand manual is studied and the store is measured on site. From that comes the first one, which is not just another store: it is the unit against which every later one will be compared. It is approved piece by piece — the counter front, the shelf height, the exact tone of the wood — and only then frozen.
What remains from that first store is not a photograph: it is the setting-out drawing of every piece, the finish specification and the approved colour sample. That set is what keeps working twenty-five years later.
- Brand manualStudied before quoting, not after.
- PrototypeThe first unit is approved before anything repeats.
- DocumentationSetting-out, finish and sample, all kept.
Number one hundred
The difficulty is not making it.
Producing a store is within reach of quite a few. Producing store number one hundred, twelve years after the first, with different materials on the market and a different generation of machines, and having it read the same as the first, is another problem. That is where a network comes apart without anyone deciding it.
It holds by comparing against the approved sample and not against the previous store: if each opening is measured against the last, the drift accumulates and twenty stores in there is no brand left. When the brand updates its manual, what gets remade is the prototype, and from then on new stores come from the new standard.
- ReferenceThe approved sample, not the previous store.
- Manual updatesThe prototype is remade, not the hundred and fifty.
- ReplacementA single piece is remade against its own setting-out.
The opening
The date does not move.
A network store almost never opens on an empty site: it opens in a shopping centre, with a date fixed by the lease and an installation window counted in hours. That orders everything upstream.
Installed at night
In whatever window the shopping centre allows.
Shopping centres give restricted hours, sometimes only overnight. Installation is done by our own team, which is what makes it possible to decide on the spot when something does not fit.
Handed over ready to open
With nothing left to resolve later.
The floor arrives with its finish cured at the plant: no smell, no waiting, no sanding dust over a store that opens the next morning.
Questions
What we always get asked.
Does this apply to a network smaller than a hundred and fifty stores?
Yes, and it is the more frequent case. The method is the same from the second store onwards: a prototype is approved and everything is replicated against it. What changes with scale is the planning, not the approach.
Do you work with the brand or with the architecture studio?
With both, and usually at the same time. The studio defines the project and the detail; the brand approves against its manual. Production answers to both, and site comments come back to the same place.
Do you handle openings outside Argentina?
Yes. Production is in Buenos Aires and the goods are shipped, with installation by our own team on location. We have worked this way in nine countries across the Americas. What changes is the logistics lead time, which enters the schedule from the outset.
What happens if the brand changes its manual halfway through?
The prototype is remade against the new manual and subsequent stores come from it. Those already open remain documented with their own setting-out, so a later update can be done store by store, without rebuilding the whole network.
Do you produce the whole store, or are parts bought in?
The wood, aluminium, iron, glass and upholstery are produced at our own plant. There are items we do not make and buy in — light fittings, catalogue hardware, electrical equipment — and the proposal states which ones.
Next step
Two ways to start.
Have a detail that is only half resolved?
Send us the drawing, the section or a photo of the reference and we will tell you how it is produced: which profile, which joint and in what time frame. No commitment.
Send a detailIs the project already defined?
Tell us what you need, with drawings or with an idea of the scale. We reply with a proposal and a delivery date committed against your opening.
Request a proposal